Lately google did something to their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in another word, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.

So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers,  all the links on those websites will have the same fate.  

A few real world examples will help to explain what I said. It was quite some time ago, I started promote the keyword, Ratchet Binders, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, take a look at this blog, top smartphones , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. Now you can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, such as Tow Chain, then it will be easier to do article marketing.

At the end of day all you need to do is to create attractive content, publish and share with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed,such as Tie Down, quality content, nice presentation, indexed by google, this article serves it’s purpose well.

Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then make sure every new post will post a new tweet, it’s easy and really useful, if you don’t use this tool it’s just too bad.

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